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29.04.2024 | Archiv # Recherche # Links # Kontakt # Gästebuch # Impressum |
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Brother GeobookAm 13.06. veröffentlichte Brother eine erste Pressemeldung zum "GeoBook". Die allermeisten waren vom GeoBook mehr oder weniger begeistert. Unter Berücksichtigung der Eigenschaften des Geräts und der geplanten Zielgruppe und gab es gar keine Kritik, das GeoBook wurde gelobt. Hier muß man beachten, daß das GeoBook ein etwas zu groß geratener "PDA" ist, von Brother als "PDN" (Personal Digital Notebook) vermarktet. Das Gerät mußte klein, leicht, problemlos transportabel und, ganz wichtig, unter Beachtung der Kosten entwickelt werden. Weder Festplatte noch (viel) mehr RAM passen in diese Grenzen rein und sind nach dem Konzept für das GeoBook auch nicht erforderlich. Wichtigstes Argument ist der Endpreis. Um das Gerät für möglichst viele interessant zu machen, so auch die Aussage von John Howard, gab es die Zielvorgabe: preiswert muß es sein. Die Reaktionen auf das GeoBook in den internationalen Datennetzen nach Erscheinen der Pressemeldung sind jedenfalls schon mal sehr positiv! Im folgenden zuerst ein ergänzendes Info zum Produkt selbst, erst anschließend die originale Brother Pressemeldung. Leider ist es mir aufgrund von Zeitproblemen nicht mehr möglich, die gerade erst erschienenen Infos zu übersetzen, ich bitte um Verständnis.
(th) = = = = = = = = = = = = = = = = = = = = = Subject: GEOBOOK - Some Spec's GeoBook(TM) -- the world's first Personal Digital Notebook
* Offering BrotherWorks '98 on CD Best Regards, = = = = = = = = = = = = = = = = = = = = = Now $599* Gets You Internet Access, E-Mail, Spreadsheet, Word Processing & More Brother Introduces GeoBook(TM): The World's First Personal Digital Notebook However, unlike the true road warrior, most individuals are looking for a low cost way to take their information with them on the road. For many people, who only dream of owning a notebook, the most-used applications are word processing, spreadsheets, e-mail, addressbook and calendar. Why then must someone spend $1,500 - $2,000 for these basic applications? Students, technical writers, salespeople, business people, simply need an easy-to-use product which delivers PC-like functionality without the headaches normally associated with computing, such as system crashes, IRQ and compatibility problems, and built in obsolescence. GeoBook brings mobile computing to the masses and truly offers all the functions you really need from a notebook at the price of an organizer. Who Says This Is What Consumers Want? Not one of these products has been embraced by end users. Finally, someone has. It's GeoBook and it's from Brother. Discovering Myth From Reality It's Not Another Word Processor From Brother With its full-size keyboard, full-size backlit VGA monochrome display, built-in BrotherWorks '98 software suite, and internal 33.6/14.4kbps data fax modem, GeoBook overcomes all the industry negatives about handhelds, set top boxes, Internet access devices, and other non-Windows(R) computing devices. Strategic Alliances In Place ... Team Concept Helps Deliver GeoBook -- Geoworks -- Utilizing the company's GEOS 3.0 Operating System, the Graphical User Interface (GUI) system of choice for a number of specialty and professional platform productivity products, like Smart Phones, allows Brother's GeoBook to deliver affordable computing to the masses. "Brother understands the needs and desires of mass market and is in a position to leverage its well-established brand name, distribution channel and aggressive pricing strategy to get innovative Geos-based products into the hands of the average consumer," said Gordon Mayer, President and CEO of Geoworks. -- AMD -- Upgrades are made painless thanks to AMD's onboard flash memory, which lets users upgrade applications and take files they need on the road. AMD flash memory helped Brother reduce system power consumption compared to a conventional hard drive -- an important consideration because GeoBook can run on battery power. Flash memory is also much less expensive than a hard drive, and smaller, lighter and more rugged for the rigors of portability. AMD sales manager Doug Breaux points out a unique advantage of AMD flash memory: "We guarantee for every sector a minimum of 100,000 read/write cycles. Every bit location can be rewritten 100,000 times. For GeoBook, that's much more critical than for most flash applications because people write to their hard drives all the time." To further reduce cost, Brother called on AMD's X86-based Elan SC300 processor. "We use a lot of technology in the background, but customers don't have to learn that technology. All they have to do is what they want to do," Shulman explains. -- STNC Enterprises -- Based in the U.K., STNC specializes in computer networking, communications and the Internet, and has created Internet access products using the Geoworks GEOS 3.0 Operating System. Brother's GlobeHopper Net Browser is based on STNC's Web Technology Library and a suite of associated application protocols, ensuring an ease-of-use and user-friendly approach to Internet features. -- SanDisk Corporation -- SanDisk Corporation designs, manufacturers and markets industry-standard, solid-state data, image and audio storage products using proprietary, high-density flash memory and controller technology. SanDisk Corporation has partnered with Brother by providing its Flash Storage PC Card for Brother's GeoBook. "We think that the Brother GeoBook will be a great success and believe that consumers will discover that our FlashDisk Cards are a great addition to their new product," said Nelson Chan, Vice President of Marketing, SanDisk Corporation. The PCMCIA/ATA compatible solid-state storage cards will be sold, under the Brother label, in the removable Type II format in 4MB and 10MB capacities. -- Breadbox Computer Company -- Breadbox Computer Company of Port Richey, Florida, is the leading developer of third-party applications for the GEOS operating environment and has partnered with Brother for GeoBook. Applications include desktop software, GEOS-based PDAs, Smart Phones and other devices. Breadbox specializes in commercial contract development for GEOS technology-based products and also provides GEOS SDK training in Europe and the U.S. Breadbox Computer Company has been a steadfast and long participant in the GEOS-based market. "Our strong alliance with Brother is a testimonial of our continued support of the GEOS platform and our belief in Brother products and concepts. We anticipate the Brother lineup of products, unique in their design and capabilities, to be very attractive for a majority of users in many different markets," said Frank Fischer, President of Breadbox Computer Company. -- EarthLink Network TotalAccess(TM) -- EarthLink Network, which is based in Pasadena, California, has quickly established itself as one of the leading Internet Access Providers since its establishment in 1994. Their national presence allows them to provide more than 600 dial-up points throughout the U.S. and Canada. The EarthLink Network gives GeoBook users flexibility and mobility to surf the net by providing fast, simple and direct Internet access. GeoBook software is pre-configured to run easily with the EarthLink Network. For GeoBook users, the $25 set up fee is waived when they select EarthLink Network as their Internet Access Provider. -- PUMA Technology -- the leader in Mobile Data Exchange and synchronization software solutions. PUMA Technology developed and licensed to Brother a customized version of its industry-leading IntelliSync content-aware synchronization software offering. The solution provides mobile computer users with the ability to directly synchronize data between various computer devices and numerous PC-based personal information management (PIM), contact management and group scheduling applications. Brother GeoBook users will be able to synchronize data from the addressbook, planner and things-to-do list with their desktop PC. The optimal PC software runs under Microsoft Windows '95, NT and 3.11. Synchronize with ACT 3.0, Microsoft Schedule 7.0, and Sidekick for Windows, plus many more. Somerset, New Jersey, is the corporate headquarters for Brother in the Americas (from Canada to South America), and has a fully integrated sales, marketing, services, manufacturing, research and development capabilities, located here in the U.S. In addition to its headquarters in Somerset, New Jersey, Brother has branches in California, Florida, Georgia, Illinois, Massachusetts, Tennessee and Texas, as well as subsidiaries in Ohio, Canada, Brazil, Chile and Mexico. *Estimated Street Price CO: Brother International Corporation; Geoworks; AMD; STNC Enterprises; SanDisk Corporation; Breadbox Computer Company; EarthLink Network; PUMA Technology; International Data Corporation; Odyssey
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Letzte Änderung am 01.11.2019 |